Choosing the Best Social Media Platform

When it comes to social media there are a lot of options to choose from and can be overwhelming when you first start. Having a presence on social media is crucial in today’s world because it allows small businesses to stand out in an increasingly noisy marketplace. In a study, “88% of all marketers found social media help[ed] get them increased exposure” (socialmediaexaminer.com, 2011).

So where do you begin when you are ready to enter the realm of social media? Some useful tips and suggestions:

• Find your community ~ just starting out? Search for your business and see which networks mention you. Wherever your business is mentioned is a great place to start to build your social media platform.

• Choose which networks work best for you ~ if you are offering a service, a blog is a great resource to post on weekly with advice, a Q&A, and various other valuable content.

• Focus your efforts ~ when starting out, keep in mind that more is not necessarily better. When it comes to approaching social media marketing pick something, give it your all and do it well. Remember to engage with your customers by responding to questions and posts.

How has social media boosted your business?